#SchoolisCool seeking community support for annual back-to-school even

Published on June 04, 2026

The Tyler Area Business Education Council seeks donations and sponsorships from local businesses, organizations and community members for the 13th annual #SchoolisCool event. For every $60, a backpack with school supplies will be given to a school-aged child in need. 

The event, which will be held on Thursday, Aug. 6, from 4:30 p.m. to 7 p.m. at the Rose Garden Center and the W.T. Brookshire Conference Center, located at 2000 W Front St., will help children and parents prepare for the new school year. The 2,000 free backpacks filled with school supplies will be distributed to students on a first-come, first-served basis. The child must be present to receive a backpack.

Donations can be made online through Eventbrite, cash or check payable to the Tyler Area Business Education Council. Cash and checks can be dropped off at or mailed to 315 N. Broadway Ave., Suite 307, Tyler, TX 75702.

Sponsorship Levels:

Platinum Sponsor - $2500

• Named as a major sponsor on all marketing materials
• Signage near a backpack distribution location at the event
• Insert in each backpack (printed materials and payment must be received by July 17)
• Company logo on website and printed items
• Company logo on back of volunteer t-shirts

Gold Sponsor - $1000

• Named as sponsor on all marketing materials
• Signage near a backpack distribution location at the event
• Company logo on website and printed items
• Company logo on back of volunteer t-shirts

Silver Sponsor - $500

• Named as sponsor on all marketing materials
• Company logo on website and printed items

Bronze Sponsor - $250

• Company logo on website and printed items

General Donation - Amount Desired

For more information, visit SchoolisCoolTyler.com or contact LaToya Young at (903) 592-1661 ext. 252.